Belk

CLIENT

Belk

YEAR

2021

RANGE OF WORK

Character Design, Storyboarding, & Video Animation.

DESCRIPTION

Belk asked for my design help in recreating their 2020 elf characters to use in their new winter campaign which included video, email, social media, and more.

 
 

Joy Squad

Dave is a fave, so serious and sweet. Happy is goofy, so glad and upbeat. Merry is cool, blonde and unique. Joy is a gem, so pretty and sleek!

 

Early Sketches

Style Ideas

Early animation testing

Final Designs

Employee Video