EDEL
COLLEGE
U OF M
YEAR
2018
RANGE OF WORK
Bottle , 4-Pack, Brochure
DESCRIPTION
Edel is a sparkling apple drink that encapsulates the aesthetics of wine. Each individual bottle carries its own unique story of a mythical creature of antiquity with illustrations from the Nuremberg Chronicle.
MOODBOARD + PERSONA
Edel’s moodboard consists of Art Nouveau designs and fifteenth-century artwork with an references to mythical beings from the Nuremberg Chronicle.
IDEATION
Early sketches of the Edel logo and bottle design.
THE BOTTLE - FRONT
The front of the bottle consists of a laser-cut label with a trippy inner design of tumbling buildings.
THE BOTTLE - BACK
The back of each bottle features a monster from the Nuremberg Chronicle. I researched each individual creature, and created some of their backstories. I colorized some of the black and white images using Photoshop. I used Coquette as the font for a vintage and playful look.
THE PACK
The outer packaging continues to play off of the Art Nouveau designs with the swirls and circles encapsulating all the strange creatures.
MYTHICAL MONSTER PAMPHLET
Because there are only four bottles, I included a mini pamphlet with all the creatures which would be placed inside the 4-pack of bottles.
