This LA based makeup brand was created for the conscious teen. I was brought into the process to design the packaging and branding for their first launch of clean cosmetics. I helped design the brand feel, component, packaging, and social media launch.
The moodboard consists of nature and 90s, with glitches and pixels in videos and animations. It’s inclusive, gentle, colorful, free, and appeals to teens involved in great causes and current aesthetic trends.
I designed 5 email newsletters through Mailchimp to promote Citizen G’s iFundWomen campaign.
I designed a sticker set for Citizen G's launch.
LUMINIZERS + LIPGLOSS
I created the component bottle designs. Photographs by the team at Avenue C.